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Box 1455 - General Practice ‘ Rutland, Vermont 0570l Phone & Fax: 802-786-2251 Free initial consultations Sabu234§azAOL.COM Nancy Ellen Judd, MA Licensed Clinical Mental Health Counselor COUNSELING AND PSYCHOTHERAPY §802§863.2084 2 CHURCH STREET, BURLINGTON VT 05401 TEENS I ADULTS | INDIVIDUALS I COUPLES_ RVMK North Professionals www.condoguy.com (802) 655-3333 EXT. 17 (800) 639-4520 EXT. 17 lame it on the metrosexu- als. First it was the evolving fashion sense. Then it was skin care (moisturiz- er, and sunscreen, and exfoliants — oh, my!). So it couldn’t have been far behind. Yes, makeup for men has arrived. Sure, it’s been around in some limited fashion for years (sneaking a compact of oil-absorbing pressed powder at ‘the Walgreens into your shopping basket, borrowing your girl- friend’s powder brush — and never giving it back, keeping a tube of concealer on hand for those days that your skin thinks you’re going through puberty all over again), but now, thanks in part to those damned metrosexu- als, makeup for men is going mainstream. Now, I doubt that we’ll be seeing the Fab Five of “Queer Eye for the Straight Guy” sug- gesting makeup to their straight’ makeovers any time soon. (By the way, does anybody besides me think that Carson Kressley, of “Queer Eye,” dresses just horri- bly? Witty and funny he certainly is, but Clinton and Stacy of What Not To Wear could really tell Carson, well, what not to wear. But I digress.) Yet, maybe the Fab Five just might be doing that soon, because those in the busi- ness of male makeup say that men ARE ready for makeup-as long as youjust don’t CALL it makeup. ' Case in point: British King of Shaves founder Will King refers to his XCD (pro- nounced “exceed”) men’s cos- metics line as “discretionary facial enhancement products,” which sounds more like a mar- keting line for Viagra“ (“discre- tionary penile enhancement prod- ucts,” anyone?). In other words, it mightjust work. And King sells his line of DFEP’s at CVS, the ubiquitous drugstore chain, where you can buy a tinted mois- turizer (called an “improver”) and a concealer (called a “corrector”). There are plenty of other competitors in the market- place, too: Clinique, Menaji Skincare for Men, Kenmen (ken- men.net), and Tout Beau Tout Propre by Jean Paul Gaultier, to name a few. Menaji’s products are purposely packaged in black — no pinks or pastels here! And since men didn’t know what a “tester” was, all the Menaji dis- plays read “try me” instead. It’s all in the translation. Gaultier has a double-sided concealer and eyeliner — which looks like a ballpoint pen. Plausible deniabili- ty, it seems, is key. (“What? What do you mean that’s a cos“-' metic? I had no ideal”) Perhaps in keeping with that concept, Menaji designs its men’s prod- ucts to be more “undetectable” Men don’t want anyone I to think they're wearing " anything — they just want people to think that they wake up , The akeup of th: Man? -where women seem to be biolog- ically programmed to heap on trowels full of makeup each day (it protects them from the sun, you know — I think the last time my mother’s skin saw direct sun- light was back in 1964). Are straight women and gay men really ready to deal with the presto-change-o partner? A While you’re pondering‘ that dilemma, here’s another potential streak in the bronzer: has anyone thought of water- proofing? With summer upon us, picture it: Prince Charming smiles, dives into the pool — and leaves a trail of colored pigment floating to the surface in his wake. He emerges, looking absolutely nothing like the man who dove into the water. It’s pretty scary stuff. Yet, as a moth is drawn ‘- i to a flame, as middle America is drawn to the IceCapades, so, too, I’m finding myself drawn to the idea of “discretionary facial enhancement products.” It rolls TL 5:: looking mahvelous. than women’s products. Men don’t want anyone to think they’re wearing anything — they just want people to think that they woke up looking mahvelous. Of course, beauty has always been only skin deep. But here’s a disturbing thought: with men’s makeup, beauty could be even LESS than skin deep. That beautiful guy you’ve started dat- ing could wake up in the mom- ing looking absolutely nothing like the hottie you went to sleep with. This is a dilemma that l’ve always associated with straight men — especially in the South, off the tongue so seductively, so simply — so availably at CVS. Perhaps I, too, will soon look absolutely nothing like myself. But underneath that bronzer, that corrector, and that improver, I’ll know that it’s still me. Just enhanced. V Kevin Isom is the author of It Only Hurts When I Polka and Tongue in Cheek and Other Places, available at bookstores and online. He may be reached at isomonline@ao[.com or www.Kevinlsom.com. s