20) How frequently do you read OITM? _ every issue __ 8 issues a year _ 6 issues a year _ 3 or fewer issues a year 21) How long, on average, do you spend looking through each issue of OITM? _ more than an hour ‘ __ 30-60 minutes __ 15-30 minutes _ less than 15 minutes 22) How many people are likely to read your copy of OITM? __ 1 other person _ 2 other people _ 3 other people _ more than 3 other people 23) How long do you keep each issue of OITM? _ 1 save them indefinitely _ all month __ two weeks __ one week __ less than a week 24) How many times do you refer to each issue of OITM during the month? _ 10 times or more __ 7-9 times __ 4—6 times __ 1-3 times 25) Have you used the services/products of an advertiser because they advertise in OITM? _ Yes __ No ( if No — Skip to Question 27) 26) If yes, have you since become a repeat customer of these advertisers? __ Yes __ No 27) How often do you access OITM through Mountain Pride Media’s web site (www.mountainpridemedia.org)? __ Never _ once a month __ once a week _ more than once aweek 28) Do you have trouble finding OITM? Yes _ No __ Occasionally 29) Is there a place you'd like to pick up OITM but can't? Please Specify: ’ 30) Please tell us how frequently you read the following sections/columns of OITM and what you think of them: Please Circle according to the following: READ (I = every issue to 5 = neuer) RATE SECTION /COLUMN (1 = excellent to 5 = poor) Letters to the Editor 1 2 3 4 ' 5 1 2 3 4 5 Faith Matters by Christine Leslie 1 2 3 4 5 1 2 3 4 5 Crow's Caws by Crow Cohen 1 2 3 4 5 1 2 3 4 5 communnylfcamfpaiss ‘ Ethan Green cartoon 1 2 V 3 -4 5 - 1 2 3 4 5 Curbside cartoon_ 1 2 3 4 5 1 2 - 3 4 .5 Is there anything else you'd like to see in OITM, or any other comments you'd like tohsharewith us? Voices from the Mountains 1 2 3 4 5 1 0 2 '3 0 4‘ 5 Not interested in the prizes — we still want to hear from you so send in your surveyit Thanks for filing out our survey! To be entered into our drawing for one of the fabulous prizes listed send your survey in by 10/31/00 to OITM Attn: Readership Survey Name: PO Box 1078 Richmond, Vermont 05477-1078 and Address: remember to fill in your information below. Phone: Email: «.4 _-3:’ .e.::.:.x~:vuv:.-s.-